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Nodus wallet10/25/2022 The Avalon on the surface seems like just another microbrand diver, in the under $750 range, however it’s once you see it in person that the fanfare starts to make sense. Wes & Cullen, the co-founders of Nodus, assemble all their watches in LA, regulate the watches to four positions, and have been pushing the brand further with each release. As with many microbrands, the team behind Nodus is extremely passionate, and it shines through in the quality of their watches. Nodus is based out of Los Angeles, and was founded in May of 2017. The sheer volume of people in love with this brand’s watches intrigued me, and after a couple months with one of their latest releases, the Avalon, I understand why Nodus quickly built up a cult following. However, it seemed that seemingly out of the blue, everyone I follow on Instagram had ended up with a Nodus watch, and couldn’t stop singing the praises of it. Brands such as Halios, Oak & Oscar, Monta, and Unimatic come to mind as brands who have staked a claim as a fixture within the microbrand universe for one reason or another. While it can be difficult to keep up with the constantly growing pool of microbrands popping up left and right, usually only a few float up to the top due to their standout quality, marketing, or unique designs.
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